Artist
Artist
jelly
China
Concept of the work
Sparrow Yue
The philosophy behind this work is to pursue the fusion of tradition and future, enhancing the brand’s digital presence through the integration of visuals and technology. By leveraging futuristic visions and A technology, the short film delivers the brand’s message in a deeper and broader manner. The resonance between Eastern philosophy and future visions provides viewers with a profound aesthetic experience.
Duration: 5'07"
Year: 2025
Profile
This work focuses on the short video dissemination strategy for a new Chinese-style clothing brand. By combining futuristic visuals and A technology, it explores how to enhance the brand’s competitiveness in the digital age. The short film is rooted in traditional Eastern philosophy, integrates a sense of future sci-fi, transcends the boundaries of time and space, delineates the borders between reality and virtuality, and showcases a simple yet profound Eastern aesthetic. Tradition and the future collide in a mysterious domain, composing harmonies of the soul and embarking on a boundary-less journey.
Douyin: https://v.douyin.com/kFZLZTt7fSQ/
